Position Yourself as an Authority
#021 - Nkiru Asika, the Founder of Women Building Authority, explains how you can position yourself as an authority even if you hate marketing and without an established audience. For Nkiru, people always resonate with personalities and stories.
This is why for her, it's critical to always bring your individuality to the work you do. Today, Nkiru explains how you can turn yourself into an expert, why most marketing problems are messaging problems, how branding your process provides a path for your client's results, and why narrowing down is the way to going up.
IN THIS EPISODE YOU WILL LEARN:
· Nkiru Asika – V.A.M.P. Framework
· Why you shouldn't separate yourself from your business' brand
· To be an expert, you don't have to know everything.
· Not marketing to everyone isn't losing more sales
· People don't buy on price; they buy on value!
CHECK OUT NKIRU ASIKA:
Nkiru spent 25+ years in content, media, and marketing - as an award-winning personal finance journalist, TV producer (from reality shows to historical documentaries), strategic communications advisor, Founder of a social enterprise that trained more than 1700 entrepreneurs, and most recently, as a conversion copywriter and marketing strategist who has worked with clients around the world.
Nkiru understands the inner and outer struggles women experience in business each and every day. And she knows what's it like to hide behind your work and not want to put yourself out there.
But in an increasingly crowded market, Nkiru believes you can't compete on price or even on competence. Instead, you need to position yourself strategically and deliberately as a leader in your space. Building your brand authority, for Nkiru, is the way.
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Nkiru Asika
Founder of Women Building Authority
I've spent 25+ years in content, media and marketing - as an award-winning personal finance journalist, TV producer (from reality shows to historical documentaries), strategic communications advisor, Founder of a social enterprise that trained more than 1700 entrepreneurs, and most recently, as a conversion copywriter and marketing strategist who has worked with clients around the world. I understand the inner and outer struggles women experience in business each and every day. I know what's it like to hide behind your work and not want to put yourself out there. But in an increasingly crowded market, you can’t compete on price or even on competence. You need to position yourself strategically and deliberately as a leader in your space. You need to build your brand authority.
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