MYM 245 | Michelle Calloway on Storytelling, AR, and Tech That Connects People Alt titles:

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In this episode, Kay Suthar sits down with Michelle Calloway, a purpose-driven media and technology strategist, to explore how storytelling, augmented reality, and technology can elevate business and human connection. Michelle shares her journey from visual communication and graphic design to becoming a tech founder, creating an augmented reality platform that makes business cards, posters, and other media come alive. They discuss how women can embrace tech, how augmented reality is transforming engagement, and how stories, when told effectively, drive action and connection.

What to expect in this episode:
(00:00) – Welcome and introduction to Michelle Calloway
(01:04) – Michelle’s background in visual communication and graphic design
(02:38) – Transitioning into digital media and storytelling
(03:26) – Building a B2B augmented reality marketing tool
(05:00) – Overcoming biases as a female tech founder
(07:19) – Embracing technology and finding your calling
(08:05) – Example: Greeting card AR experience for a deployed soldier
(10:02) – Purpose-driven entrepreneurship through technology
(12:08) – Using technology to bring people together, not apart
(14:00) – Evolution of augmented reality and integration with gaming
(16:12) – Practical applications: marketing, video stories, interactive campaigns
(18:35) – Turning products into engaging, interactive experiences
(20:14) – Ease of implementation and accessibility for business owners

About Michelle Calloway
Michelle Calloway is a media and technology strategist who helps business owners tell their stories through compelling digital experiences and augmented reality. She is the founder and CEO of REVEALiO, a platform that brings static media to life through interactive video, AR, and call-to-action integration. Michelle is passionate about empowering entrepreneurs to leverage technology to connect, captivate, and create meaningful impact. Michelle is also a faith-driven entrepreneur who channels her personal experiences into her work, emphasizing the power of relationships and purposeful innovation. Her mission is to make technology simple, affordable, and accessible for everyone.

Connect with Michelle Calloway
Website: https://revealio.com
LinkedIn: https://www.linkedin.com/in/michellecalloway
Facebook Page: https://www.facebook.com/revealio
Instagram: https://www.instagram.com/revealio

Connect with Kay Suthar
Business Website: https://makeyourmarkagency.com
Podcast Website: https://www.makeyourmarkpodcast.com
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com