MYM 216 | Clarity Before Strategy: Emma Hine on Building a Business Without Burnout

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In this powerful episode, Kay sits down with business strategist and mentor Emma Hine, who shares her journey of building a million-pound e-commerce company from her bedroom… only to walk away after 14 years when she realised the business was costing her freedom, health, and happiness. Emma opens up about her darkest moments, including a battle with mental health, and how she turned her experience into a mission: helping entrepreneurs build businesses they love, without burning out. Today, she combines strategy, mentoring, and lived experience to guide business owners toward success that actually feels good. From pivoting mistakes and online “noise” to her DREAM framework and the importance of clarity before strategy, Emma delivers golden nuggets every entrepreneur needs to hear.

What to expect in this episode:
(00:00) – Kay’s intro: fever, excitement, and finally landing Emma as a guest
(00:37) – Emma’s corporate background & why she wanted more freedom
(01:54) – Starting an e-commerce card business in 2006 from a bedroom
(03:25) – Growing the business into a million-pound turnover company
(05:20) – The reality behind “success”: working all hours, losing herself
(06:17) – The breaking point: walking away after 14 years
(08:13) – How Emma dealt with doubt and people thinking she was “mad”
(10:42) – Building alongside her husband and the reality of family business
(14:14) – Mental health struggles and the turning point that saved her
(19:34) – Stepping into her new business as strategist & mentor
(20:07) – Mentor vs. strategist vs. coach — what’s the difference?
(21:00) – Emma’s DREAM framework: starting with what success means to YOU
(23:29) – Avoiding the two biggest mistakes entrepreneurs make
(29:18) – The power of asking “Why?” to uncover your true vision
(31:07) – Allowing yourself to dream without limitations
(32:00) – Emma’s Growth Mastermind, Bum Kick Club & ways to work with her
(33:16) – Free download: Clarity Before Strategy workbook

About Emma Hine
Emma Hine is a Business Strategist and Mentor who built her first company into a seven-figure business but discovered that “success” without freedom wasn’t success at all. After overcoming burnout and mental health struggles, Emma reinvented herself and now helps entrepreneurs build businesses that align with their dreams, values, and lifestyle. Through her mastermind, one-to-one work, and the Bum Kick Club, Emma is known for her blend of strategy, mentoring, and a loving-but-firm accountability style.

Connect with Emma Hine:
Website: https://emmahine.co.uk
Instagram: https://instagram.com/IAmEmmaHine
Free download: Clarity Before Strategy workbook (via her website)

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
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