MYM 207 | Burned Out and Speechless: Gina’s Journey from Rock Bottom to AI Business Strategist

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In this powerhouse episode of Make Your Mark, Kay Suthar sits down with business strategist and AI nerd Gina Trick — a woman who went from bankruptcy and losing everything to building a 7-figure business... only to walk away from it all for the sake of her health. Gina shares her raw, real story of resilience — from setting up a handmade wedding jewellery business with a bank loan, to losing her house, car, and company during the UK housing crash, to teaching herself web design on a laptop so old even the receivers didn’t want it. She rebuilt her life from scratch, scaled a wedding venue to seven figures, then burnt out so severely her body shut down and took away her speech. Now, Gina helps other entrepreneurs grow profitable, sustainable businesses without burning out — and she’s bringing AI along for the ride. If you’ve ever questioned whether the hustle is worth it, this is the episode that will help you redefine success on your terms.

Episode Highlights with Timestamps:
00:00 – Kay introduces Gina and her North East roots
01:28 – Gina’s first leap into business at age 25 with zero guidance or support
02:47 – How she raised £5K to start her business and what happened after the housing crash
04:10 – Losing everything: house, car, business — and starting again with an old laptop
05:00 – Teaching herself web design and building an online shop from scratch
05:36 – Rebuilding success: boutique shop → wedding venue → 7-figure business
07:07 – The burnout that let her temporarily unable to speak
10:21 – Selling the business and walking away from the “dream” life that drained her
11:10 – From burnout to business strategy: why she helps others create aligned success
13:11 – The illusion of “more is better” — and how to reframe your goals
14:43 – Letting go of guilt after leaving the wedding venue behind
15:02 – Transitioning from “coach” to strategist and owning her expertise
16:20 – Why cookie-cutter strategies don’t work — and how Gina tailors strategy to her clients
18:06 – Matching business models with values, personality, and joy
19:42 – Her hybrid program, Break the Blueprint, and how it works
20:13 – Meet Ali: Gina’s new AI alignment assistant that helps entrepreneurs stay in integrity
21:50 – Why Gina’s building a “GinaBot” — and how it’ll support her clients 24/7
24:02 – Funny behind-the-scenes moments with Kay's own sassy chatbot
27:25 – Teaching AI to speak Geordie (and yes, Ali says "Shy Bairns Get Nowt")
28:32 – How to connect with Gina and get access to Ali

About Gina Trick:
Gina Trick is a bold business strategist who helps overwhelmed entrepreneurs ditch cookie- cutter advice and build aligned, profitable businesses that don’t cost them their health or happiness. After recovering from burnout caused by running a 7-figure wedding venue, Gina now empowers clients through her group program Break the Blueprint, 1:1 strategic mentorship, and her brand-new AI alignment assistant, Ali. With two decades of entrepreneurial experience and a knack for blending strategy with simplicity, Gina’s mission is to help others succeed — without selling their soul.

Connect with Gina Trick:
Instagram: @ginatrickstrategist
LinkedIn: Gina Trick
To get access to Ali (AI Alignment Assistant): DM “Ali” on Instagram

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Podcast: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: Podcast PowerHouse
Email: kay@makeyourmarkagency.com

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