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Dec. 14, 2022

MYM 073: | Book Writing 101 : Publishing and Marketing Books for Businesses

Welcome to Make Your Mark Podcast episode 73! Join Kay Suthar and Malene Bendtsen as they talk about her career journey in writing, publishing, and marketing books. Malene shares her method of writing a book for people's businesses and marketing using creative strategies. She also emphasizes that creating a visual model will significantly help convey your message, tying it directly to your business and services.


Here's a breakdown of what to expect in this episode:

•       When should you write a book? What kind of business should you be thinking about writing?

•       Why you need to separate decision-making from producing.

•       The importance of a book launch and the marketing marathon after.

•       When I sell my book, I transfer the copyright and the book's ownership to you.

•       What's happening in the future of business and technology?

•       And so much more!


About  Malene Bendtsen:


Malene Bendtsen is the founder of Goosebump. She helps consultants, coaches, speakers, and other experts to self-publish non-fiction books and build their online teaching or public speaking business.


She left her successful corporate career in 2013 and have since travelled the world. She was the CEO of a self-publishing company covering Latin America and it's where she learned the publishing game from within. She self-published two of her own books (Marketing Made Human and NextGen Author) and has been the editor of more than 30 books.



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